Digital marketing encompasses all aspects and activities of marketing an organization, business, or brand across digital channels on the internet. Digital marketing strategies and tactics are crafted to target specific online audiences across a variety of internet-connected devices.
Digital marketing includes optimization across search engines (the likes of Google and Bing), visibility and engagement on social media platforms, email marketing communications, website design and development and integrated applications to connect and engage with prospects and customers.
Every single brand has to have an online representation of the business. However, your digital footprint won't have any impact if you don't market it successfully. Every business would benefit from an ongoing, comprehensive digital marketing strategy and the support of an expert marketing team.
Digital marketing is cost-effective in that you can get your message directly in front of your ideal audience. Consider that traditional marketing casts a wide net across the general public. In contrast, digital marketing takes a targeted approach and engages the consumer with the right message at the right time. You can measure your digital marketing efforts and the costs involved quite easily and mitigate unnecessary spending. This is far more difficult with traditional marketing campaigns. What's more, the costs involved with hiring a digital marketing agency are dependent on the project scope.
There are many benefits of incorporating social media into your marketing strategy. Social media can help you with increasing your website traffic, boosting SEO, converting customers, forming a positive brand identity, building brand awareness, and keeping your customers engaged with the brand. Social media marketing can also help with gathering data about your target audience to better understand them, and see what your competitors are doing.
A social media marketing strategy helps identify which social media avenues to invest your time and effort. Asking yourself questions such as ‘why be on social media?’, ‘who is the target audience?’, ‘what is the best content to share?’, ‘which platforms are best?’, and ‘when exactly should I share?’ are key considerations to developing a great strategy.
Yes, indeed! We are one of the best website development companies who offer an end to end custom software solutions. We take care of everything from registering a domain name, and designing your website to building it, and thereby, maintaining it for years to come. Our team also keeps a check on the key aspects in custom website development, to avoid common mistakes before its launch.
We create quality custom websites, and offer lifetime support & maintenance. Our experienced website developers not only focus on custom web development solutions , but also look for building long term relationship that you can count on. We want your business to own a powerful online presence and gain success. We are different, as we care about your business objectives, and are committed to achieve it.
All of us at Pink Dog Digital are big believers in email marketing campaigns, as all small businesses should be. Unlike social media platforms, emails are personal and individualized to your most loyal consumers. The email content is designed specifically for individuals who are interested in and have agreed to receive email communications from your company. Emails allow you to communicate directly with your audience, which can turn an interested user into an active consumer.
Conversion optimization is the process of increasing the number of website visitors that convert into active customers. By improving your website’s user experience, users are more likely to complete the desired action on the page, whether that is signing up for emails or completing a transaction.
The best ways to improve user experience is by removing unnecessary content, annoying pop-ups, offer guarantees, provide live support, and add testimonials or reviews.
Photography attracts followers and consumers. Visual content stands out and receives more views than a text-heavy social media post. Images can not only capture the attention of a user, but inspire engagement and social sharing, which ultimately drives business.
It’s simple: a video has the ability to bring your brand to life. Video marketing allows companies to educate and communicate with consumers through an easy to digest and entertaining medium. Consumers prefer to engage with the “face of the brand”, and videos are a great way to humanize your company.
The omnichannel approach is becoming more and more popular as users utilize different platforms throughout their retail experience. With a variety of social media platforms, websites, and email campaigns to manage, it is difficult to track multiple source analytics daily.
A business intelligence option offers a comprehensive analytics solution. This solution serves to present all your data and analytics in one place, in order to make better and more informed business decisions.
Nobody can guarantee results in digital marketing as there are too many variables, especially with SEO, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce. Also, trust us when we tell you that we aren’t happy with results unless you are!
SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.
On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.
It is obviously more technical than that, but we reckon these are good summaries.
PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.
It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
Content marketing has been around for decades, but more recently has been used in the digital marketing world to mean creating content for either on-site or off-site use in order to gain links, social shares and traffic.
While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At 31, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few.
We will help you find the correct advertising platform for what you’re trying to achieve.
Yes, we will happily take on certain tasks for other agencies. We are actively looking to engage with web development agencies who may be interested in offering our specialist services to their clients and vice versa.
As a part of our comprehensive plan we ensure your website is fine-tuned with the latest digital marketing frameworks ensuring a momentous boost in your lineup.